It’s becoming increasingly important that companies do their part in order to remain relevant online. After all, many shoppers continue to do much of their research and purchasing online. Considering that, it’s important that your business not only has an online presence but also know what to do what the valuable user data insights you’re gaining online. With that in mind, here are four smart tips for increasing online brand awareness for your business.
- Utilize the Power of Gamification Strategies
It’s easily understandable to see the words gamification strategy and wonder what this is. Considering that, it’s likely that you regularly engage in these strategies with other companies otherwise known as loyalty programs. Gamification strategies are ones in which companies or brands reward customers that regularly interact with them in one way or another, mostly through social media. In fact, statistics show that utilizing gamification strategies can help boost engagement metrics of your brand by nearly 100 to 150%. Using these strategies also allows your business to gain user data insights into what types of offers are performing better than others.
- Create Giveaways to Grow Email Lists
Many businesses find it’s wise to regularly hold online contests. That being said, it’s understandable to wonder what these companies gain from giving things away. That being said, statistics show that nearly 33% of those who enter contests end up opting to receive information from brands and partners. This means that you’ll end up easily having new customers you the mailing list of your business from simply holding one giveaway. Imagine the benefits for your business if you were holding digitally driven giveaways on a regular basis. It’s wise to partner with a digital marketing firm in order to have assistance with obtaining these valuable user data insights.
- Hold Unique Contests
While many businesses use contests and giveaway interchangeably, it’s wise to ensure that your company is creating digital driven contests that stand out. Considering that, think of a unique way to create a contest. For instance, you could have customers post their favorite stories having to do with your company or they could name a product. Regardless of the contest, it’s important to create something engaging and unique. Statistics show that the ideal time for an online contest is anywhere between 25 to 60 days. You especially don’t want to hold a contest that is too short, leaving you with not enough time to gain a large number of participants.
- Interact With People
In the age of social media, it’s becoming increasingly important to interact with your audience. Popular website Social Media Examiner recently found that 92% of business owners feel that social media is an important part of their overall strategy. YouTube recently held a meeting where it encouraged its creators to interact more with their audiences, it’s what this massive company is favoring. Considering that, it’s likely that other large social media websites are going to follow suit and place a heavy emphasis on how a brand interacts with its customers. Interactions with your audience can be simple questions or responses to questions consumers post.
To summarize, there are several methods you can utilize in order to grow the online presence of your brand. That being said, you’ll find that it takes a lot of work to obtain these user data insights and use them to the advantage of your company. Considering that, many business owners find themselves saving time and effort by choosing to have a company help create digital engagement strategies for their respective brands.